Drop-down lists for product variations are good but a picture or color swatch is even better. Ofttimes customers can become frustrated trying to determine from a dropdown list if the product they are looking at is actually the product they need or want. It is so easy to clear up customer confusion by simply adding thumbnail photo or color swatch to the product.
Use Swatches or Small Photos to Make Your Variations Clear at a Glance
The inability to decide is a real thing, and when customers have to look at a list of product variables, the inability to decide becomes more prominent. Think about the customer’s point of view. They simply don’t have the time to click through all the options. Fortunately the Variations Swatches and Photos plugin for WooCommerce provides the ability to swap out lists for photos and swatches.
The Importance of the Color Swatch
If you offer items that decisions are usually based on color, such as shirts, you can offer a color swatch that will allow customers to quickly see the differences say between red and crimson. Saves tie for the customer and removed doubt, all with the idea of helping the customer make a purchasing decision.
The Importance of an Image Swatch
You can help customers make buying decisions by showing them the picture of the exact product variable. This is a really useful way to sell just about anything. For example, if you sell shoes and have three or four different designs, a picture is truly worth a 1000 words!
You can see this extension in action — we have a demo pet store setup using both the color swatch and photo swatch. Dog collars using the color swatch and fish tank accessories using the image swatch.
The WooCommerce Variations Swatches and Photos can take your store to the next level in product sales.